How to create Email Countdown Timer?

All you have to do is follow a few simple steps:


Login to your MailTimers account

In order to create a countdown timer for email, we will use the online application, if you do not have an account, you can create your account by clicking on this link.

MailTimers Countdown Timer

After logging into your account, click on the "Create timer" button

MailTimers Countdown Timer

Choose a timer template

Choose the timer template that suits you best for your email company.

MailTimers Countdown Timer

Set the end date and time of your event and time zone

In the field indicated on the screen below you indicate the date and time of the end of your event.

MailTimers Countdown Timer

Then, in the "Timezone" field, select the desired time zone.

MailTimers Countdown Timer

Choose styles for your email countdown timer

In the specified settings block, you can set the necessary color settings, language, font size and font family.

MailTimers Countdown Timer

If you need more advanced settings, background images for the countdown timer and more, click on "Advanced Settings".

MailTimers Countdown Timer

Save your timer

After all the necessary settings are set, save the timer by clicking on the "Save" button.

MailTimers Countdown Timer

After that, the HTML code of your countdown timer for email will be available to you.

MailTimers Countdown Timer

This code will always be available on your timer list, and you can easily copy it by clicking on the "Copy" button.

MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.