In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Smaily.
If you're reading this post you are likely to have some experience using Smaily. If not, please see their Learning Center.
Adding a MailTimers timer to your Smaily email campaigns is straightforward.
All you have to do is follow a few simple steps.
Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.
Copy embed source code that is generated like this:
Just select the appropriate button from the left-hand toolbar and drag it to the section of your email template where you want to drop it in.
Select HTML Block, click "Edit HTML".
After that, the HTML editor will open in the right menu.
Remove the default text in the HTML editor and paste the previously copied Timer Embed Code. Click "OK" button.
A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.
You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.
Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.