How to add a countdown timer in Outlook?

Outlook with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Outlook.
If you're reading this post you are likely to have some experience using Outlook. If not, please see their Learning Center.

Adding a MailTimers timer to your Outlook email campaigns is straightforward.
All you have to do is follow a few simple steps.


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy embed source code that is generated like this:

MailTimers Countdown Timer

Go to Outlook app

Click the "Option" tab and enable HTML.

MailTimers Countdown Timer

Creates a new HTML file with timer

Creates a new file on your desktop called "timer.html" and insert your timer embed code into the file.

Open this file in the browser and drag the image to the desired place in your letter.

MailTimers Countdown Timer

Send your email with a countdown timer

MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.