In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Outlook.
If you're reading this post you are likely to have some experience using Outlook. If not, please see their Learning Center.
Adding a MailTimers timer to your Outlook email campaigns is straightforward.
All you have to do is follow a few simple steps.
Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.
Copy embed source code that is generated like this:
Creates a new file on your desktop called "timer.html" and insert your timer embed code into the file.
Open this file in the browser and drag the image to the desired place in your letter.
A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.
You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.
Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.