How to add a countdown timer in Omnisend?

Omnisend with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Omnisend.
If you're reading this post you are likely to have some experience using Omnisend. If not, please see their Learning Center.

Adding a MailTimers timer to your Omnisend email campaigns is straightforward.
All you have to do is follow a few simple steps.


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy embed source code that is generated like this:

MailTimers Countdown Timer

Add a Custom HTML Block

Just select the appropriate button from the right-hand toolbar and drag it to the section of your email template where you want to drop it in.

MailTimers Countdown Timer

Select HTML Block, after that, the HTML editor will open in the right menu.

MailTimers Countdown Timer
MailTimers Countdown Timer

Paste countdown timer code & Save

Remove the default text in the HTML editor and paste the previously copied Timer Embed Code. Click "Save" button.

MailTimers Countdown Timer

Send your email with a countdown timer

Have fun creating great looking Omnisend email templates enhanced with your customized email countdown timers!

MailTimers Countdown Timer
MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.