How to add a countdown timer in MailerLite?

MailerLite with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with MailerLite.
If you're reading this post you are likely to have some experience using MailerLite. If not, please see their Learning Center.

Adding a MailTimers timer to your MailerLite email campaigns is straightforward.
All you have to do is follow a few simple steps.


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy embed source code that is generated like this:

MailTimers Countdown Timer

Log in to your MailerLite account

Choose a template or use your own.
In your MailerLite email editor, choose an "Code" block and drag it onto the email builder.

MailTimers Countdown Timer

Paste countdown timer code & Save

Paste the previously copied Timer Embed Code in "Custom HTML Code".
Click "Save" button.

MailTimers Countdown Timer

Have fun creating great looking MailerLite email templates enhanced with your customized email countdown timers!

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.