In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with MailChimp.
If you're reading this post you are likely to have some experience using MailChimp.
If not, please see their Learning Center.
Adding a MailTimers timer to your MailChimp email campaigns is straightforward.
All you have to do is follow a few simple steps.
Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.
Copy embed source code that is generated like this:
Select the theme you would like to use for your template.
We will use the Hero Card theme in this example.
On the right side of the screen in the Content section you will see the Code Content Block.
Select that block and drag it onto your template.
After dropping the Code block on the screen a new area called 'Code' will open up on the right.
Paste your timer embed code into the code area like this.
You will see a sample of your timer in the email:
Have fun creating great looking MailChimp email templates enhanced with your customized MailTimers countdown timers!
Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.
Copy embed source code that is generated like this:
Paste your timer embed code into the HTML content at desired place of your email.
Click "Save" button to save the timer code you’ve just added.
A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.
You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.
Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.