How to add a countdown timer in Drip?

Drip with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Drip.
If you're reading this post you are likely to have some experience using Drip. If not, please see their Learning Center.

Adding a MailTimers timer to your Drip email campaigns is straightforward.
All you have to do is follow a few simple steps.

Video tutorial:


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy only this part of the paste code:

MailTimers Countdown Timer

Log in to your Drip account

Choose a Visual Builder.

MailTimers Countdown Timer

Add new Image Element

Select "Image" block and put it onto your template.

MailTimers Countdown Timer

Add images to the place where the timer should be.

MailTimers Countdown Timer

Paste Countdown Timer URL

Paste the previously copied timer URL into the "Or Enter a URL" field.

MailTimers Countdown Timer

Look at the preview of the timer and save the result by clicking anywhere.

MailTimers Countdown Timer

Send your email with a countdown timer

MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.