How to add a countdown timer in ConvertKit?

ConvertKit with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with ConvertKit.
If you're reading this post you are likely to have some experience using ConvertKit. If not, please see their Learning Center.

Adding a MailTimers timer to your ConvertKit email campaigns is straightforward.
All you have to do is follow a few simple steps.

ConvertKit with MailTimers:


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy embed source code that is generated like this:

MailTimers Countdown Timer

Log in to your ConvertKit account

Go to Email Editor.
Write the text "MAILTIMERS" in the place where you want to insert a countdown timer, so that it is easy to find it in the html code.
Open the HTML Editor, to do this, click on the "HTML Editor" button.

MailTimers Countdown Timer

Paste countdown timer code & Save

Find the text "MAILTIMERS" and replace it with the previously copied timer code.

MailTimers Countdown Timer

Close the HTML Editor to save the result.

MailTimers Countdown Timer

Send your email with a countdown timer

Have fun creating great looking ConvertKit email templates enhanced with your customized email countdown timers!

MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.