How to add a countdown timer in Constant Contact?

Constant Contact with MailTimers:

In this post, we will demonstrate how easy it is to integrate MailTimers countdown timers with Constant Contact.
If you're reading this post you are likely to have some experience using Constant Contact. If not, please see their Learning Center.

Adding a MailTimers timer to your Constant Contact email campaigns is straightforward.
All you have to do is follow a few simple steps.


Create a MailTimers countdown timer

Use the MailTimers timer builder to create a new countdown timer that fits nicely into the design of your email.

MailTimers Countdown Timer

Copy only this part of the paste code:

MailTimers Countdown Timer

Include countdown timers use a Drag and Drop Editor

Select "Image" block and drag it onto your template.

MailTimers Countdown Timer

Paste Countdown Timer URL

Choose a image block or add new image block in your email layout and select Edit button.
Then click the Image URL tab to paste in your image URL.

MailTimers Countdown Timer

Save your countdown timer

Click "Preview" to see your countdown timer, then click "Insert" to embed it in your template.

MailTimers Countdown Timer

Send your email with a countdown timer

MailTimers Countdown Timer

The countdown timer—what is it?

A countdown timer is used to create a sense of urgency and to persuade a customer to take immediate action. By giving the impression of scarcity and setting a deadline for your customers, they’re more likely to take action.

You’ve seen countdown timers used in marketing schemes before, maybe without even realizing it. They appear on landing pages and websites during sales or events and are often used on television (like shopping networks). Countdown timers are typically placed front and center but are often quite subtle.

Time-based scarcity as a method of marketing psychology is incredibly effective. By adding countdown timers to your email marketing strategy, you’ll instill a sense of urgency and scarcity (FOMO) through highly targeted content, delivered directly to your ideal customer.